Proposal for Riya — 4-Week Brand Refresh
Prepared by: Karan Mehta
Date: TODAY
Valid until: +7 DAYS
You're rebranding the coaching practice from "fitness instructor" to "performance coach for founders." The current visual identity reads consumer-fitness; the new audience is paying ₹40K/month for outcomes, not workouts. This 4-week refresh fixes the gap before the next cohort opens.
What's included
- Brand positioning sprint (Week 1) — 90-min call + competitor read + positioning statement you can defend in one sentence
- Visual identity (Week 2-3) — wordmark, primary mark, color system, two type pairings to choose from
- Application kit (Week 4) — Instagram template set, email signature, deck cover, business card
- Single revision round per deliverable, scoped before we start
Not included: website rebuild, content production beyond template sets, paid media creative.
Timeline
| Week | Output |
|---|---|
| 1 | Positioning statement + visual direction |
| 2-3 | Identity system + 2 type pairings |
| 4 | Application kit + handoff |
Investment
Total: ₹35,000 + GST · 50% on agreement, 50% on Week 4 handoff.
Less than one month of your retainer. Recovers within the first founder you close on the new positioning.
Ready to start?
Reply on WhatsApp with a yes and I'll send the agreement today. We start Monday.
Karan Mehta
karan@designstudio.in · +91 99XXX 1XXXX