Riya ke liye Proposal — 4-Week Brand Refresh
Prepared by: Karan Mehta
Date: TODAY
Valid until: +7 DAYS
Aap coaching practice ko "fitness instructor" se "founders ke liye performance coach" mein rebrand kar rahi hain. Maujooda identity consumer-fitness lagti hai; naya audience ₹40K/mahina de raha hai outcomes ke liye, workouts ke liye nahi. Yeh 4-week refresh agla cohort khulne se pehle gap fix karta hai.
Isme shaamil hai
- Brand positioning sprint (Hafta 1) — 90-min call + competitor read + ek sentence mein positioning
- Visual identity (Hafta 2-3) — wordmark, primary mark, color system, do type pairings choose karne ke liye
- Application kit (Hafta 4) — Instagram templates, email signature, deck cover, business card
- Har deliverable pe ek revision round scope pehle se lock
Isme shaamil nahi: website rebuild, templates se aage content production, paid media creative.
Timeline
| Hafta | Output |
|---|---|
| 1 | Positioning + visual direction |
| 2-3 | Identity system + 2 type pairings |
| 4 | Application kit + handoff |
Investment
Total: ₹35,000 + GST · 50% agreement pe, 50% Hafta 4 handoff pe.
Aapki ek mahine ki retainer se kam. Pehli founder client ke naye positioning pe close se recover ho jaata hai.
Shuru karein?
WhatsApp pe yes bhejiye, agreement aaj bhej dunga. Monday se shuru.
Karan Mehta
karan@designstudio.in · +91 99XXX 1XXXX