Proposal for Glow Labs — D2C Skincare Growth Retainer
Prepared by: Aanya Sharma
Date: TODAY
Valid until: +7 DAYS
Glow Labs is at 3,200 Instagram followers with a product line outperforming the visual story it's telling about itself. The gap isn't reach — it's that the serif logo and the post grid feel like two different companies talking to two different audiences. A 90-day growth retainer aligns the visual system + cadence so the audience compounds instead of cycling.
The Underlying Pattern
D2C skincare in 2026 has a six-week trust-build window. Brands without consistent visual identity, a three-times-weekly cadence, and a Reels engine running in parallel burn paid traffic against cold leads. The structural fix isn't more ad spend — it's compounding the creative. A content system organized into series lets the algorithm learn who the brand serves, which is when CAC starts dropping and AOV starts compounding.
Here's What We're Going to Do
A 90-day growth retainer that fixes the three structural gaps blocking the funnel: visual consistency, posting cadence, and short-form video. The system compounds — each piece makes the next one stronger.
What's Included:
- Content calendar + 12 in-feed posts/month — designed in a consistent visual system, scheduled three-times weekly so the algorithm learns the brand
- 2 Reels/week with on-camera founder appearances — Reels is pulling the majority of new D2C beauty follows in 2026; without them, paid spend caps out
- Monthly performance review + creative reset — what's working gets doubled down on by Day 15, what isn't gets killed
- Engagement triage — DM responses + comment workflows handled within 4 hours, weekdays
Not included: Paid ad media spend (you control budget direct on Meta); product photoshoots beyond the existing library; influencer outreach (separate scope, available in Phase 2).
Timeline
Weeks 1-4 — Onboarding + first cycle
We do: Visual audit + Reels script template + first month's calendar build
You see: 30-day content calendar approved + first 4 posts live by Day 10
Weeks 5-12 — Execution + iteration
We do: 3 posts + 2 Reels/week + monthly performance pulse
You see: Live posts on schedule, monthly engagement report, creative reset deck
Investment
Total Investment: ₹50,000/month · 3-month minimum commitment (₹1,50,000) + GST
The retainer pays back the first time it compounds creative consistency into improved ROAS — the standard outcome of properly-fed Meta campaigns on D2C beauty with cohesive creative. The system is the asset; one viral Reel is a bonus, not the plan.
| Milestone | Trigger | Investment |
|---|---|---|
| Month 1 | On agreement | ₹50,000 + GST |
| Month 2 | Day 30 | ₹50,000 + GST |
| Month 3 | Day 60 | ₹50,000 + GST |
What You Can Expect
Growth comes from consistency, not from a single viral post. Monthly performance pulse keeps you in the loop without daily updates clogging your inbox. Brand voice + first month's calendar locked at end of Week 1 — if direction misses, we reset before any further work bills.
Ready to Move Forward?
The Reels engine alone compounds across the next 90 days. Reply YES on WhatsApp and the agreement is in your inbox by EOD.
Aanya Sharma
hello@aanya.studio · +91 98XXX 4XXXX