Glow Labs ke liye Proposal — D2C Skincare Growth Retainer
Prepared by: Aanya Sharma
Date: TODAY
Valid until: +7 DAYS
Glow Labs ke products strong hain — Instagram abhi woh quality reflect nahi kar raha. 3,200 followers koi problem nahi hai. Problem yeh hai ki logo aur post grid ek hi brand ki kahani nahi suna rahe — do alag brands jaise lagte hain, do alag audiences se baat karte hue. Yeh 90-din ka growth retainer visual system aur posting cadence ko ek karta hai, taaki brand momentum lose na kare — compound kare.
Hum market mein kya dekh rahe hain
Hamare experience mein D2C skincare brands ke liye pehle 4–6 hafte critical hote hain. Isi period mein audience decide karti hai ki brand follow karna hai ya ignore. Jin brands ke paas consistent visual identity, teen-baar-a-week posting cadence, aur saath chalne wala Reels engine nahi hota — unka paid traffic thande leads pe jal jaata hai. Solution ad spend badhana nahi hai — creative ko ek system ki tarah kaam karwana hai. Consistent content Instagram ko clear signal deta hai ki brand kis audience ke liye hai — tab CAC girta hai aur AOV badhta hai.
Hum kya karenge
90-din ka retainer jo funnel ke teen structural gaps theek karta hai: brand consistency, posting cadence, aur founder-led Reels. Teeno ek system ki tarah kaam karte hain — har piece agle ko strong banata hai.
Isme shaamil hai:
- Content calendar + har mahine 12 in-feed posts — consistent visual system mein design, hafte mein teen baar schedule
- Har hafte 2 Reels — founder on-camera — aaj D2C beauty brands ke liye Reels discovery ka sabse important channel ban chuka hai
- Har mahine performance review + creative reset — jo kaam kar raha hai us par double down, jo nahi kar raha usse remove
- DMs aur comments ka reply — working hours mein 4 ghante ke andar
Isme shaamil nahi: Paid ad spend (budget aap Meta pe seedhe control karte hain); existing library se bahar product photoshoots; influencer outreach (alag scope, Phase 2 mein available).
Timeline
Week 1-4 — Onboarding + pehla cycle
Hum karenge: visual audit + Reels script template + pehle mahine ka calendar
Aap dekhenge: 30-din ka content calendar approve + Day 10 tak pehli 4 posts live
Week 5-12 — Execution + Optimization
Hum karenge: hafte mein 3 posts + 2 Reels + har mahine performance review
Aap dekhenge: schedule pe live posts, monthly engagement report, creative reset deck
Investment
Total Investment: ₹50,000/mahina · minimum 3 mahine (₹1,50,000) + GST
Yeh retainer tab paisa wasool karta hai jab creative consistency behtar ROAS mein convert hoti hai — D2C beauty pe cohesive creative aur theek se chalne wale Meta campaigns ka yahi standard outcome hai. System ek asset hai; ek viral Reel bonus hai, strategy nahi.
| Milestone | Trigger | Investment |
|---|---|---|
| Month 1 | Agreement pe | ₹50,000 + GST |
| Month 2 | Day 30 | ₹50,000 + GST |
| Month 3 | Day 60 | ₹50,000 + GST |
Aap kya expect kar sakte hain
Monthly performance review aapko loop mein rakhta hai — bina roz ke updates se inbox bhare. Week 1 ke end tak brand voice + pehle mahine ka calendar lock ho jaata hai — agar direction off lagti hai, toh aage ka koi kaam bill hone se pehle hum reset karte hain.
Aage badhne ke liye taiyaar hain?
Growth consistency se aati hai, kisi ek viral Reel se nahi. Agar direction sahi lagti hai, WhatsApp par YES bhejiye — agreement aur onboarding details aaj shaam tak share kar diye jayenge.
Aanya Sharma
hello@aanya.studio · +91 98XXX 4XXXX